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Gümrükçüler Cad. No:13 İzmit - Kocaeli
SEO Agency
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SEO Agency
An SEO agency is an expert team that manages keyword research, technical SEO, content, and backlink work end-to-end to help businesses rank organically on Google. Since 2018, Time SEO Agency has been providing professional SEO agency services to businesses across Turkey from its Kocaeli (İzmit) headquarters. Ankara, Bursa and Izmir and many other cities, we provide local SEO support to businesses.
Why is SEO Important for Your Business?
As Time SEO Agency, we have been growing your brand together with you since 2018. Our goal is to build a success story together with you. With our expert SEO team, we create a roadmap for you and help you reach maximum conversion performance while reducing your costs. SEO work is a key factor in reducing advertising costs and gaining organic visitors.
- By achieving organic rankings, you build trust with your potential customers.
- You will reduce your advertising costs.
- Your website will always be up-to-date and stable.
- You get long-term results through keyword, technical SEO, and content work.
- A measurable SEO strategy tailored to you is built through competitor and industry analysis.
We are trying to do our best for you!
Time SEO Agency We conduct a 360-degree analysis with comprehensive studies. Following sector analysis, we identify your competitors. Based on the analysis results, we create our roadmap. Throughout the process, we constantly update our target audience to improve performance. We monitor our site in real-time to ensure it consistently ranks highly in search results for both on-page and off-page advertising. On social media, we conduct page and advertising campaigns to increase brand awareness and implement elements that support SEO efforts.
Transparent Contract Commitment
For certain projects, the targets and service continuation conditions within the contract scope are clearly defined at the proposal stage. Since organic rankings are determined by Google's own systems, no agency can technically guarantee a single ranking; instead, we continue the service free of charge if defined targets aren't reached.
Time SEO Agency provides comprehensive reports on its SEO work on the 15th and 30th of each month, keeping users informed about its progress.
Continuous Monitoring and Contract Commitment
If the goals defined in the contract are not reached within the specified time, we offer a service continuation commitment whose terms are clarified during the proposal stage. Rankings on Google are determined by the search engine's own algorithms, and no agency can control them directly.
On-Page (Internal SEO) Optimization
A comprehensive internal SEO analysis is performed to identify errors and broken links. All necessary adjustments are made according to the roadmap, and indexing is carried out.
Keyword Research
We conduct competitor and industry analyses to determine the appropriate keywords for your target main keywords. We also identify user search habits. Once the final keywords are determined, they are presented to you.
Traffic Analysis
Detailed traffic (hit) reports are generated for our identified keywords, allowing us to determine competitive keywords that can deliver maximum performance and conversion rates.
Keyword (SERP) Tracking
We generate SERP reports regularly for your specific keywords. These comprehensive SERP reports are provided to you every two weeks.
Content Study
To ensure our site stays up-to-date and our keywords are indexed correctly, our content editors provide content (articles, blogs, etc.).
Backlink Building
To improve your site's quality score, we acquire relevant reference sites and promotional articles for your site. These reference sites help you gain organic traffic and improve ranking.
Our advantages
Your Gains with Our SEO Agency
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Frequently Asked Questions About SEO Agencies
Depending on the industry and competition level, the first concrete ranking increases are usually seen within 2-4 months; for lasting and strong results, 6-12 months of regular work is recommended.
Technical SEO (site speed, indexing, mobile compatibility), on-page optimisation, keyword research, content strategy, link (off-page) work and regular reporting are part of the process.
Yes, in our contractually committed work, we guarantee first-page rankings for targeted keywords; if the target isn't reached, we continue the work free of charge.
We share the progress of the work, along with traffic and ranking data, through comprehensive reports on the 15th and 30th of each month.
When choosing an SEO agency, pay attention to whether they offer transparent reporting, their previous references and case studies, whether they use white-hat methods compliant with Google's rules, whether they conduct competitive analysis specific to your industry, and whether they aim for lasting organic growth rather than short-term promises.
SEO agency prices vary according to the number of targeted keywords and competition level, your site's current technical condition, industry competition, content and backlink needs, and the scope of services defined. Therefore, we recommend requesting a free analysis specific to your site for a clear price.
An SEO agency runs technical SEO, content, backlink and reporting processes as a team, ensuring continuity during holidays/illness. A freelancer is usually a single person; costs may be lower, but it's hard to offer comprehensive technical infrastructure, multiple specialisations and 24/7 continuity.
Technical SEO is the sum of work that ensures your site is correctly crawled and indexed by search engines. It covers topics like site speed, mobile compatibility, URL structure, XML sitemap, robots.txt, broken link cleanup and structured data (schema). Without a solid technical foundation, content and backlink work can't fully perform either.
Yes, quality and topically relevant backlinks are still an important signal in how Google evaluates site authority. But what matters now isn't the number of links, but the credibility of the linking site and topical relevance. That's why current SEO work focuses on natural methods like digital PR and editorial links instead of buying bulk, low-quality backlinks.
GEO (Generative Engine Optimization) is the name for work aimed at making your site visible and citable in AI-supported search experiences like Google AI Overviews, AI Mode and ChatGPT Search. At its core, it's a continuation of classic SEO: crawlability, indexability and original, expertise-based content are still decisive. As Time SEO Agency, we check that your site isn't blocked by AI bots and strengthen your content with clear, independently understandable definitions. No agency can guarantee visibility or citation in a specific AI tool; this depends on those platforms' own systems.
Organic rankings are built on credibility earned over time. When work stops, a gradual decline in rankings and organic traffic can be seen as competitors move ahead with fresh content and technical improvements. The speed of this decline depends on the industry, competition and the authority built up until then.
Our head office is located in Kocaeli (İzmit), but since we run our services entirely remotely, we serve businesses in every city across Turkey. We also provide local SEO support in many provinces, especially Ankara, Bursa and Izmir.
✓How Do the First 90 Days Progress?
The timeline below is a general framework; the scope and pace of each project can vary depending on the industry, competition and current technical condition.
Days 1-15: Analysis and Discovery
Securing access and authorisations, full crawl of the site, review of Google Search Console and GA4 data, assessment of current index status, competitor analysis, extraction of the keyword universe, and verification of conversion tracking.
Days 16-30: Technical Fixes and Roadmap
Resolving critical technical issues, matching keywords to URLs, planning content architecture, implementing quick wins, and preparing the first comprehensive report.
Days 31-60: Implementation and Growth
Page-level improvements, publishing new content, internal linking work, authority/digital PR activities, and conversion rate monitoring.
Days 61-90: Measurement and Optimisation
Ranking analyses, click-through rate (CTR) testing, updating existing content, a second technical SEO sprint, and setting the roadmap for the next quarter.
✓What Should You Pay Attention to When Choosing an SEO Agency?
Choosing the right SEO agency directly affects the return on your investment. You can use the following 10 criteria as a checklist when evaluating a proposal:
Red Flags
The following situations are signs that you should be cautious when working with an SEO agency:
- ✓Presenting their methods as a "secret formula" without sharing any details
- ✓Only showing "how many backlinks were obtained" as a success metric
- ✓Not requesting or not sharing Search Console/GA4 access with you
- ✓Starting work without any technical SEO audit
- ✓Never bringing up conversion/revenue measurement
- ✓Making technically impossible promises like a "#1 ranking guarantee for a specific keyword"
- ✓Offering copy-paste, low-originality AI content
- ✓Leaving account and data ownership unclear
✓SEO Agency, In-House Team, or Freelancer?
Each model has different scenarios where it's strong; there's no single "always best" option. The comparison below shows which dimensions you should weigh when deciding.
| Dimension | SEO Agency | In-House Team | Freelancer |
|---|---|---|---|
| Depth of expertise | Multiple areas of expertise (technical, content, authority) | Deep company knowledge, expertise depends on the individual | Usually deep in a single area |
| Tools and infrastructure | Access to enterprise SEO tools | Depends on company budget | Variable, usually limited |
| Scalability | Resources can grow with workload | Requires new hiring | Limited to one person |
| Technical capacity | Complex technical work possible with developer collaboration | Can be strong with an in-house development team | Can remain limited on complex technical projects |
| Continuity | Uninterrupted thanks to team structure | Staff turnover can cause knowledge loss | Risk of dependency on a single person |
| Cost structure | Fixed monthly service fee | Salary + equipment + training cost | Usually the lowest starting cost |
| Best fit | Multi-channel businesses aiming for continuous growth | Large companies where SEO is a core strategic priority | Narrow-scope, one-off or small-budget work |
✓What Should You See in an SEO Report?
A good SEO report should show not just the work done, but also the concrete outcome of that work, separately. Look for the following headings in a report:
- ✓Visibility: Ranking changes for target keywords
- ✓Clicks and impressions: Click, impression and average position data from Google Search Console
- ✓Click-through rate (CTR): The impact of snippet and title optimisations
- ✓Conversions: Target actions like form submissions, calls or sales
- ✓Revenue (if applicable): Measurable revenue contribution from organic traffic
- ✓Content performance: Traffic contribution from new/updated pages
- ✓Technical health: Metrics like index status, error count, site speed
- ✓Completed work: A list of concrete work done during that period
- ✓Next steps: Work planned for the next period
An important distinction: "What was done?" and "What did it achieve?" need to be clearly separated in the report. Simply listing completed work doesn't show whether that work actually produced results.
✓For Which Businesses Is SEO Agency Support More Critical?
SEO's contribution manifests differently in each business model. Below, we've summarised the business types we frequently encounter in terms of challenge, opportunity and recommended approach.
E-commerce Businesses
Challenge: Managing hundreds/thousands of product and category pages, content duplication caused by filtering systems.
Opportunity: Organic traffic is a sustainable sales channel that reduces dependence on advertising.
Recommended approach: Work focused on category architecture, product schema and filtering SEO. For details, see E-commerce SEO You can browse our page.
B2B Manufacturers and Suppliers
Challenge: Long sales cycle and niche, technical keywords.
Opportunity: The chance for strong positioning in queries with low competition and high intent.
Recommended approach: Running an industry-specific content strategy together with technical SEO.
Local Service Businesses
Challenge: A high number of competitors in the same region.
Opportunity: Rapid visibility gains through Google Business Profile and local content.
Recommended approach: A local SEO-focused, city/region-based page strategy. You can review our sample work on our Izmir SEO Agency and Bursa SEO Agency pages.
Multi-Branch / Multi-Location Businesses
Challenge: A separate local visibility requirement for each branch.
Opportunity: Each location being able to generate its own organic traffic with the right page architecture.
Recommended approach: A scalable, branch-based local SEO architecture.
Corporate and Large-Content Sites
Challenge: Managing a high page count, crawl budget and complex site architecture.
Opportunity: The impact of technical SEO improvements grows in proportion to the page count.
Recommended approach: A work model prioritising technical depth and site architecture.
✓Why Time SEO?
We prefer to explain our promises not through abstract statements, but through how we actually work:
- ✓Holistic work under a single roadmap: We carry out technical SEO, content and authority work not separately, but within the same strategic plan.
- ✓Google and AI search visibility together: Alongside classic organic SEO, we take care to make your site accessible in AI-supported search experiences too.
- ✓Kocaeli-based, Turkey-wide service: Since 2018, based in İzmit, we've served businesses from every part of Turkey with a remote working model.
- ✓Transparent reporting: In our reports, we show both the work done and the outcome achieved, separately.
- ✓E-commerce and local SEO experience: We're familiar with category architecture and local visibility needs coming from different industries.
- ✓A strategy customised for you: Instead of template solutions, we build a roadmap shaped by your industry and competition level.
- ✓Measurement against business goals: We evaluate success not just by ranking, but together with business outcomes like traffic, qualified leads and conversion.
✓Our Technical SEO Capacity
It creates the foundation needed for technical SEO, content and authority work to be effective. We comprehensively examine the following headings on your site:
- ✓Crawlability and indexing: Correct setup of robots.txt, XML sitemap, canonical tags and redirect chains.
- ✓HTTP status codes: Detection and resolution of errors like 404, 500.
- ✓Core Web Vitals and page speed: Improving loading speed, interaction delay and visual stability metrics.
- ✓Mobile compatibility: A responsive site structure suited to mobile-first indexing.
- ✓JavaScript SEO: Ensuring content rendered with JS can be correctly seen by search engines.
- ✓Crawl budget management: Efficient use of search engine crawl capacity, especially on large sites.
- ✓Log analysis: Examining how Googlebot crawls the site through server logs.
- ✓Pagination and filtering (faceted navigation): Managing content duplication issues commonly encountered on e-commerce and large content sites.
- ✓Hreflang: Correct language targeting for sites with multiple language/region versions.
- ✓Structured data (schema): Structured data markup that helps content be better understood by search engines.
- ✓Site migration security: Preserving organic traffic during domain, platform or URL structure changes.
- ✓Index diagnosis: Analysing which pages aren't indexed and why, using Search Console data.
We also check whether your site is accidentally blocking OpenAI's search-purpose crawler, OAI-SearchBot; this is a technical prerequisite for businesses seeking visibility in tools like ChatGPT Search.
✓Content Strategy and Authority Work
Even with a solid technical foundation, achieving lasting rankings is difficult without content that meets search intent and a credible authority profile. Our approach in this area:
Content Strategy
- ✓Topic clusters: Comprehensively covering main topics with supporting sub-pages.
- ✓Content briefs: Clarifying the target keyword, search intent and sub-headings to be covered for each piece of content.
- ✓Refresh: Renewing content that has become outdated in a way that restores its performance.
- ✓Pruning and merging: Merging or removing weak-performing, overlapping pages.
- ✓Editorial control: Accuracy and quality control before publishing.
Authority / Off-Page Work
We treat authority work not as "buying backlinks," but as a process that increases your brand's credibility in its topic area:
- ✓Digital PR: Work that ensures your brand is mentioned organically in relevant media.
- ✓Editorial links: Natural links from relevant, credible sources.
- ✓Lost link recovery: Identifying sources that used to link to your site but no longer do.
- ✓Anchor diversity: Using natural-looking, diversified anchor text.
✓How Are SEO Agency Prices Determined?
SEO pricing isn't set by a single standard package, but by factors shaped by your business's needs:
- ✓Site size: As the number of pages/products grows, the effort required grows too.
- ✓Competition level: The competition intensity of the targeted keywords and industry.
- ✓Number of languages: Multilingual sites create additional strategy and content needs.
- ✓E-commerce complexity: The breadth of the category/filter structure.
- ✓Technical debt: The extent of technical issues on the existing site.
- ✓Content volume needed: The amount of content that needs to be produced monthly.
- ✓Development intensity: Whether technical changes require developer support.
- ✓Authority gap: The backlink/authority gap between you and your competitors.
- ✓Reporting needs: The requested reporting frequency and level of detail.
That's why a reliable SEO agency won't give you a clear price without examining your site first; they'll conduct an analysis first. You can review our current package and pricing approach on our SEO Pricing page.
✓Keyword Research and Search Intent Strategy
The right keyword strategy focuses not just on search volume, but on your target audience's search intent. Our work process covers these steps:
- ✓Head, mid-tail and long-tail keywords: We build a balanced portfolio of high-volume general terms and more specific, conversion-close long-tail keywords.
- ✓Search intent classification: We classify each keyword as informational, commercial, navigational or transactional, and determine content type accordingly.
- ✓Topic clustering: We build topical authority by grouping related keywords under a single page/topic cluster.
- ✓Keyword-URL matching: We clarify which page targets each important keyword.
- ✓Keyword cannibalisation detection: We prevent multiple pages from competing with each other for the same keyword; this is a common issue that weakens rankings.
This process focuses on the question "which keyword is most valuable for your business," rather than "which keyword is most searched."
✓How Do We Measure SEO Success?
We evaluate the value of SEO work not just through ranking, but through the concrete results it brings to your business. The core KPIs we track:
- ✓Organic traffic: The change in the number of visitors coming from search engines.
- ✓Non-brand traffic: The increase in traffic coming not just through your brand name, but through service/product-focused searches.
- ✓Number of qualified leads: Real potential customers coming through forms, calls or other target actions.
- ✓Conversion rate: The rate at which organic visitors convert into target actions.
- ✓Organic revenue: Where possible, sales/revenue directly contributed to by organic traffic.
- ✓Customer acquisition cost (CAC): The cost-effectiveness of the organic channel compared to other channels.
- ✓Number of keywords in the top 10: The overall health of your target keyword portfolio.
These KPIs are presented separately under "what was done" and "what it achieved" headings in our monthly reports.
✓Our On-Page SEO Approach
On-page optimisation aims to help search engines correctly understand what your page is about, while also improving user experience:
- ✓Title and meta description: Titles aligned with the target keyword that increase click-through.
- ✓Heading hierarchy (H1-H6): Presenting content within a logical structure.
- ✓Search intent alignment: The page content matching what the user searching that keyword is actually looking for.
- ✓Entity usage: Related concepts and entities appearing naturally in the content.
- ✓Internal linking: Correct distribution of page authority within the site.
- ✓Content gap analysis: Identifying topics competitors cover but your page is missing.
- ✓Image SEO: File name, alt text and size optimisation.
- ✓Featured snippet opportunities: Structuring content to suit Google's featured result formats.
✓Our Local SEO Approach
For businesses with a physical branch or a specific service area, local SEO directly affects visibility in "near me" searches and Google Maps results. Our local SEO work covers these steps:
- ✓Google Business Profile (GBP) optimisation: Keeping category selection, description, hours, service list and images complete and up to date.
- ✓NAP consistency: Business name, address and phone information appearing identically across the site and external platforms.
- ✓City and region-based landing pages: Creating separate pages with region-specific content for each city served. For example, our Izmir SEO Agency and Bursa SEO Agency pages were prepared with this approach.
- ✓Review strategy: Obtaining Google reviews from customers regularly and naturally, and responding to incoming reviews in a timely manner.
- ✓Citation consistency: Having consistent and up-to-date business information across local business directories and industry platforms.
- ✓Geo-grid tracking: Detecting where visibility is weak on the map, by neighbourhood or district, by tracking rankings from different points within the target region.
- ✓Local link building: Earning links from regional news sites, associations and business partners that strengthen local relevance.
This work is carried out together with our national-scale SEO strategy, aiming for visibility in both broad and regional search traffic.
✓Our Approach Specific to E-Commerce SEO
E-commerce sites require a different approach from standard SEO work due to numerous product and category pages, filtering parameters and stock variability. E-commerce SEO key topics within our service:
- ✓Category and product page optimisation: Structuring each category and product page with unique, search-intent-matched titles and descriptions.
- ✓Facet (filter) navigation management: Setting up canonical and indexing rules correctly so filter parameters like colour, size, price don't cause unnecessary duplicate content and crawl budget waste.
- ✓Product Schema: Correctly conveying information like price, stock status and ratings to search engines through structured data.
- ✓Out-of-stock / seasonal product management: Managing depleted products with a redirect or update strategy that preserves their SEO value.
- ✓Site architecture and internal linking: Building a shallow, crawler-friendly category hierarchy, optimising authority distribution through cross-links between products.
- ✓Page speed and Core Web Vitals: Given its direct impact on conversion rate, speed optimisation is specially prioritised on pages with high product image density.
- ✓Seasonal campaign pages: Managing temporary pages during campaign periods without losing SEO value.
This approach aims to help e-commerce businesses gain visibility across their wide product range while also increasing the conversion rate of organic traffic into sales.
✓AI Search Engines and Generative Engine Optimization (GEO)
AI-supported search results like Google's AI Overviews (SGE), along with AI assistants like ChatGPT and Perplexity using web content as a source, have added a new visibility layer alongside traditional SEO. Our work in this area covers:
- ✓Clear and direct answer structure: Structuring page content to clearly give the answer to a question in the first paragraph — this increases comprehensibility for both users and AI models.
- ✓Using structured data (Schema): Making content easier for machines to interpret with schema types like FAQ, HowTo, Article.
- ✓Entity clarity: Consistently and clearly expressing brand, service and topic entities throughout content, making it easier for AI models to place the page in the correct context.
- ✓Original and verifiable information: Producing content based on verifiable process and methodology descriptions, rather than generic statements.
- ✓Content blocks in Q&A format: Sections directly answering natural-language questions users ask search engines and AI assistants.
Since AI search experiences are still evolving rapidly, we treat work in this area not as a fixed formula, but as a process requiring continuous monitoring and updates.
✓Tools and Technologies We Use
We base our SEO work on data, not intuition. For this purpose, we integrate leading industry analysis and tracking tools into our processes:
- ✓Semrush: Our main analysis platform for keyword research, competitor analysis, ranking tracking and site auditing.
- ✓Google Search Console: Tracking of indexing status, click/impression data and technical errors.
- ✓Google Analytics: Measurement of organic traffic behaviour, conversion paths and user engagement.
- ✓Screaming Frog and similar crawling tools: Detection of site-wide technical errors, broken links and indexing issues.
- ✓Core Web Vitals measurement tools: Monitoring page speed and user experience metrics with tools like PageSpeed Insights and similar.
- ✓Structured data testing tools: Verifying schema markup is correctly implemented.
Our tool choices are updated over time based on industry developments; the goal is always to make measurable decisions based on accurate data.
✓SEO Safety in Site Renewal and Migration Processes
Processes like a new site design, platform change (e.g. moving to another CMS) or domain migration can cause significant loss of existing organic traffic and rankings if not managed correctly. The key steps we follow in such projects:
- ✓Full pre-migration inventory: Extracting all current URLs, the keywords they rank for, and their backlink profiles.
- ✓301 redirect map: Planning correct, permanent redirects from the old URL structure to the new one, page by page.
- ✓Content and metadata matching: Recreating titles, descriptions and heading hierarchy on new pages in a way that preserves their SEO value.
- ✓Post-migration monitoring: Closely tracking indexing status, crawl errors and ranking changes following the transition.
- ✓Rollback plan: Preparing an action plan in advance that allows quick intervention in case of unexpected traffic loss.
With this disciplined approach, businesses can complete a site renewal or migration process without risking their organic visibility.
✓Our First Steps When Starting SEO Work
When we start working with a new client, we follow these steps before moving directly to implementation, to build a solid foundation:
- ✓Discovery call: Clarifying the business's goals, target audience, current marketing efforts and priority services/products.
- ✓Technical site audit: Comprehensive analysis of the current site in terms of crawling, indexing, speed and mobile compatibility.
- ✓Competitor and market analysis: Examining the organic visibility and strategies of competitors operating in the same market.
- ✓Keyword and opportunity map: Determining the keyword clusters that can be targeted, their search volumes and competition levels.
- ✓Priority and roadmap building: Prioritising the work that will create the highest impact in the shortest time, based on findings.
- ✓Setting goals and KPIs: Clarifying measurable, realistic goals and metrics to track together with the client.
This discovery process ensures that the strategy to be implemented in the coming months is based on the business's real needs and market conditions.
✓How Do We Track Google Algorithm Updates?
Google makes numerous updates to its ranking algorithm each year; some are minor improvements, while others, like "core updates," are broad in scope and can noticeably affect rankings. To be prepared for such changes:
- ✓Regular monitoring of official sources: Following Google Search Central announcements and the industry's credible SEO publications.
- ✓Monitoring ranking fluctuations: Regular data checks to notice sudden ranking changes on client sites.
- ✓Root cause analysis: If a drop occurs after an update, investigating whether it stems from content quality, technical structure or link profile.
- ✓Commitment to core principles: Focusing on core principles Google values long-term, like user experience and content quality, rather than short-term algorithm games.
- ✓Transparent client communication: When there's a possibility that a significant algorithm update might affect the client's site, sharing the situation openly in reports.
This approach aims to reduce the uncertainty caused by sudden algorithm changes and to target long-term, sustainable ranking performance.
✓Mobile SEO and User Experience
Google applies the "mobile-first indexing" principle in ranking evaluation; that is, your site's mobile version is accepted as the primary reference for ranking. Therefore, mobile experience is an integral part of our SEO work:
- ✓Mobile compatibility audit: Checking whether the site displays correctly on different screen sizes.
- ✓Touch usability: Button sizes, menu structure and form fields being practical for mobile users.
- ✓Mobile page speed: Shortening loading times through image compression, browser caching and reducing unnecessary scripts.
- ✓Content accessibility: Correctly structuring content that's hidden or shrunk on mobile so it doesn't lose SEO value.
- ✓Ad and pop-up management: Limiting interstitial ads that disrupt mobile user experience so they don't negatively impact rankings.
Sites with strong mobile experience perform better both in search engines and with users.
✓Common SEO Mistakes Businesses Make
Over the years, working with businesses from different industries, we've observed certain mistakes that limit organic performance recurring again and again:
- ✓Impatient expectation management: Instead of viewing SEO as a one-week campaign and expecting no lasting results within a few months, it should be treated as a long-term investment.
- ✓Focusing only on keywords: Producing content based only on keyword density while ignoring user experience and search intent.
- ✓Neglecting technical infrastructure: Moving forward focused on content and link work without resolving site speed and crawling/indexing issues.
- ✓Irregular content production: Not adding content for months after a short burst of intense production, which causes loss of momentum.
- ✓Buying low-quality links: Preferring unreliable link sources that promise short-term ranking gains but can harm the site long-term.
- ✓Not tracking reports: Evaluating results only via ranking screenshots without reviewing the data provided by the agency.
Most of these mistakes can be prevented with correct planning, transparent communication and realistic timelines.
✓What Problems Does an SEO Agency Solve?
The starting points from which businesses come to us usually present themselves with similar symptoms. Below, we summarise the problems we frequently encounter, along with the diagnosis, the SEO action applied, and the desired business outcome:
| Problem | Diagnosis | SEO Action | Business Outcome |
|---|---|---|---|
| Pages aren't being indexed | Crawling/indexing audit, robots and sitemap check | Removing technical obstacles, correct indexing signals | More pages becoming searchable |
| Traffic stagnation | Content and keyword coverage analysis | New content opportunities and updating existing content | Opening up new organic traffic sources |
| Decline in organic rankings | Algorithm update, root cause analysis from technical or content sources | Targeted resolution of the identified issue | Rankings recovering |
| Competitors are pulling ahead | Competitor content and authority analysis | Closing the content and link gap | Increased visibility in competitive keywords |
| Low-quality traffic/leads | Search intent and target audience mismatch analysis | Content and page optimisation focused on the right intent | Higher-quality visitors, closer to conversion |
| Category/keyword overlap (cannibalisation) | Multiple pages competing for the same keyword | Clarifying keyword-URL matching, consolidation | Page authority consolidated into a single point |
| Site migration/renewal risk | Extraction of current URL and ranking inventory | Redirect map and post-transition monitoring | Preserving organic traffic during the transition process |
| Weak mobile performance | Mobile speed and usability audit | Mobile optimisation and Core Web Vitals improvement | Better mobile user experience and ranking |
| Weak local visibility | GBP and local signal audit | Local SEO optimisation and citation consistency | Increased visibility on the map and in local searches |
| Advertising dependency | Organic/paid traffic ratio analysis | Sustainable organic channel development | Reduced dependency on advertising cost |
